Advertising & Packaging
Redbull Campaign
The Brief
Design a promotional campaign in order to boost market share and sales of Redbull within Australia. My strategy was creating a game of chance whereby participants can go into the draw to win a trip to the Red Bull MotoGP Rookies Cup in Aragón, Spain. A unqiue code is located on the back of the pull tab that entrants enter onto Redbulls' website to go into the draw to win.
Skills Used
Photoshop
InDesign
The Brief
Create a cohesive set of labels for King Island Milk which comes in light and whole milk. This brief required me to also design the layout of the nutrition label. My strategy was to focus on creating a logo and name style that would form part of King Island Milk’s visual identity. I decided to create a logo that represents the main elements of King Island, the lighthouse, and the coastal landscape. I chose the tagline, “Grass-fed cow’s milk”, as that is a key feature and important selling point.
Skills Used
Illustrator
InDesign
Photoshop
King Island Milk
NASClear
The Brief
Create a cohesive packaging range for over the counter allergy medication, NASClear. NASClear has 3 types of allergy medication:
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NASClear Allergy, for hayfever relief.
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NASClear Plus, a stronger dose for hayfever relief.
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NASClear Kids, a lower dose suitable for hayfever relief in children.
To accompany this range a magazine advertisment was required for promotional purposes.
Skills Used
Illustrator
Photoshop
InDesign
Okami
The Brief
To design a new sports drink along with its' tagline, packaging and advertising. I decided to design a range called Okami (Japanese for wolf) a range of drinks for those who lift weights. The range includes a pre-workout, Okami Primed, an intra-workout, Okami Pumped & a post-workout, Okami Re-Loaded. I designed this product with the intention to be stocked at grocery and supplement shops. Most brands who have a range of pre,intra and post workout drinks are only avaliable online putting the consumer at disadvantage with lengthy shipping times.
Skills Used
Illustrator
InDesign
Photoshop
